· Mac, iPad & iPhone·
PRODUCT
Graphic
Vector Design App
Shaping a professional vector design app across Mac, iPad and iPhone. From simplifying its UI/UX to building the brand, website and marketing.
- Role
- UI/UX Designer & Product Designer
- PROJECT
- Mac & iOS app
- SCOPE
- UI/UX · Website · Tutorials & marketing
- Platforms
- Mac · iPad · iPhone · Web
Overview
Graphic is a full-featured vector illustration and design app for Mac, iPad and iPhone. I worked across the whole product, the app’s interface, its website and the content that helps people learn it.
My focus was making a powerful, pro-level tool feel simple: clearer workflows, consistent patterns across three very different screen sizes, and learning material that gets new users productive quickly.
I worked on the app through three owners: it started as iDraw at INDEEO (2014), became Autodesk Graphic after Autodesk acquired it (2015), and has been part of Picta Inc. since 2017.
Interface work
Vector designs and UI interfaces from the Mac, iPad and iPhone apps, or the official website.
What I did
Website redesign
Redesigned the official website, graphic.com, from the ground up, including a thorough user guide covering all three versions of the app: Mac, iPad and iPhone.
Product UI/UX
Improved the UI/UX of Graphic across Mac, iPad and iPhone, simplifying complex workflows and keeping the experience consistent between devices.
Learning & marketing
Created tutorials, illustrations, videos, user guides and promo materials covering all three versions of the app, which supported onboarding and adoption.
Made with Graphic
A small selection of artwork created to showcase the app’s tools and teach its features.
